As some of you might know... I have a strong passion for marketing. I love to watch commercials, especially the ones that are inspiring, the ones that makes you laugh and the ones where you will say "AWESOME!". I often go to this website: http://adsoftheworld.com, which is a website where you can see creative ads around the world, hence the name of the website. Every month they will select the best commercials. I am sharing a few videos in this blogpost where you can enjoy some brilliant pieces of marketing.
Do some grocery shopping while you're waiting for the subway!
When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their products. The Korean subsidiary Home Plus put up billboards in subway stations with their range of products, accompanied by QR or Quick Response codes. All people had to do now is scan the QR codes with their cell phone and the groceries were delivered to their doorsteps. Really.. they should do this in every country lol, it would save so much time haha.
Decode Jay Z with Bing!
Prior to the release of his autobiography, Decoded, Jay Z collaborated with Bing! to create a campaign that’s simply brilliant! The campaign set to release every page of the book and place them all over the world putting the entire biography in context. What makes this campaign special is that the pages weren’t just placed on your average billboard or bus stop. Pages were put onto a Cadillac and even stitched in to the lining of custom Gucci jackets. Bing tied every element of the campaign together, creating an online game. Clues to the locations of the pages were released via Social Media platforms and people all over the world could log onto Bing and use their search and maps functionality to find all the pages of the book.
Isn't it fascinating? These are just brilliant pieces of marketing! There are so many companies nowadays. The important thing for a company is that you need to know how to stand out!