It's made in Japan and comes in a pen design with a micro-fiber felt-tip applicator for precise application and easy control. It claims to be water-, smudge- and sweat-proof for one day. I purchased it in the color SB01 - Super black. The blue label on the packaging means that it's waterproof, so keep that in mind while buying it.
Where to purchase?
I've purchased this eyeliner at Sasa while I was in Hong Kong. It's slightly cheaper if you buy it at their retail stores (around $100 HKD), on their website Sasa.com it's $15.70 (link to the product). Besides Sasa, you can purchase it at BeautyCarousel.com (link to the product) for $15.69 and at Imomoko.com (link to the product) for $17.99. All these websites ships worldwide!
It has a red plastic packaging, in Japanese only. There is no English translation on it.
Pigmentation and Swatches
On the packaging it says that it's super black, but the color is not that intense as you see on the picture below. However, you can easily go over the same line again to get that super black effect. When I'm applying this on my eyelids I go over the same line 3 times, see pictures below. You can make it as black as you want.
Does it last for 24 hours? YES!
I haven't tried this on for 24 hours, since I don't wear this while I sleep lol. However, it did stay on my eyelids for more than 8 hours. Keep in mind that my eyelids are extremely oily, so I'm fascinated that this eyeliner stayed on my eyes for so long (without re-applying). The color won't be that black anymore by the end of the day, but the eyeliner will still be visible.
Is it really waterproof? YES!
Yes it definitely is waterproof. The color will still be the same after it reaches water. It won't smudge unless you are going to rub it off. Don't need to worry when it's raining.
Is it oil proof? Will it smudge? NO, NO.
It can be a little bit flakey by the end of the day, but it won't smudge. It only smudges when you are going to rub your eyes. You can easily rub this eyeliner off when your eyelids are oily, see picture below. Therefore, you need to avoid that action when you are wearing this eyeliner. As long as you are not going to rub your eyes, it will look great for the whole day.
Buy or no buy?
I would say BUY, BUY, BUY! This eyeliner is extremely good and I will definitely purchase this again. This eyeliner is very similar to the Dolly Wink Eyeliner (I've tried that one as well) and I love both of them. It's very easy to work with because of the micro-fiber felt-tip applicator and it lasts for the whole day! I highly recommend it if you're looking for an amazing eyeliner. This eyeliner is also very easy to remove with oil eye makeup remover. As you can see it has a lot of pros!
Have you tried this eyeliner before?